PR Manager - Premium Accessories

£26000 - £28000 per annum
01 Dec 2017
29 Dec 2017
Samantha Kolb
Job Type
My client is looking for an enthusiastic PR & Marketing Account Manager who is a self-starter, but also a team player. The candidate will have at least five years of experience either inhouse at a luxury brand or within an agency. The PR & Marketing Account Manager will have strong writing skills, an in-depth knowledge of fashion trends and the industry and possess excellent international editorial contacts. The candidate will be able to operate independently, and effectively manage and direct agencies.

Working and reporting to the Head of Marketing & PR:
* Work on seasonal brand plans and media strategies
* Suggest ideas/initiatives/ strategies to drive brand awareness
* Proactively outreach, pitch and execute media coverage, features, brand profiles and news items in key international market /news editors and stylists in long/short lead, and online media outlets
* Manage and direct PR agencies (where applicable) to consolidate media result, monitoring their efforts to ensure they are in line with management expectations
* Manage seasonal presentations, editor appointments
* Handle day to day PR activity and duties
* Keep an overview of collections and sample loan activities
* Write interesting, creative, and effective press materials including press releases and bios and guide accounts in branding and marketing efforts
* Monitor press coverage and compile reports
* Manage the planning of all aspects of events including logistics, catering, entertainment, direct mailings, and décor; in charge of guests list and VIP outreach
* Proactively outreach to secure special feature stories in conjunction with Events and campaign releases

The Ideal Candidate
* A minimum of 5 years' experience, preferably handing multiple luxury labels
* Educated to degree level in advertising, PR, marketing, communications or a related field
* Able to work under pressure to meet deadlines
* A solid understanding of fashion and industry trends, a keen interest in horology
* Generates novel and useful ideas and solutions to everyday problems and challenges
* A wide range of extensive international industry contacts
* Experience outsourcing and executing brands collaborations/partnerships
* Takes ownership for specific projects without supervision

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