COPYWRITER (WATCHES), LONDON
Our client’s watch brand is fast gathering ardent brand supporters both here in the UK and overseas.
The company is confident that their continuing product development will heighten both brand recognition and clamour for consumers to purchase & own.
This remit is to focus primarily on their watch line - which has always boasted difference and offers look & wearer sophistication at surprisingly accessible price points.
Excitingly this company wishes to be more verbose as to their offer and a talented industry product-teller is now sought.
The ideal candidate will have industry experience in writing about watches and timepiece brands and be well-attuned to watch manufacturing terminology and describing key design features.
It may be that before journalism / copywriting you have experienced selling features, advantages & benefits in-store. This understanding of watch & jewellery retail would be particularly useful.
You will be generating descriptive copy for editorial use re : the leading Watch & Jewellery publishers and indeed internally our front line sellers here in the home market or their distributors abroad.
Additionally you are adept in writing for online releases be : it for third parties use or indeed by this brand owner who’s ambition in generating brand craving is definitely worldwide rather than just local.
You’ll need to appeal to the brands millennials audience ; and also have one eye on how in the future your category prose may also be transposed to embrace areas of product outside the world of horology.
This brand will surely, before too long, launch merchandise across other naturally progressive product sector adjacencies such as small leathergoods , jewellery and accessories to name a few.
In terms of access to those who know and would be able to give you the lead RE : brand DNA you will be very much within the inner circle ensuring that each release accurately portrays the ambition and future enterprise that all are aware exists for the taking…
Are you able to empower our client to shout loudest with style through every media outlet be it traditional print , online or digital ?
If so please forward your CV at once to Jolyon here at JML with an eye catching paragraph or two about your own credentials !