Digital Marketing Executive - Acquisition - Luxury Jewellery

Location
London
Salary
dependent on experience
Posted
11 Jun 2018
Closes
09 Jul 2018
Ref
EC42
Contact
Ella Clothier
Function
Marketing
Sector
Jewellery
Job Type
Permanent
I am working on behalf of a contemporary jewellery brand to bring on board a Digital Marketing Executive that will focus on Acquisition. The role will be responsible for the acquisition of all new customers to website. The brand are hugely popular and have built up a loyal following within the influencer and celebrity market, and are going through an exciting period of growth.

This newly created role will sit within the marketing team, working closely with the Digital Marketing Manager and the Email Marketing Executive. Acquisition will be the main focus of this role, implementing strategy across Paid Social, PPC, SEO and Affiliates.

The ideal candidate will have experience in Acquisition within a luxury fashion/jewellery brand. They will be a natural self starter, being able to work both autonomously and within a team.

RESPONSIBILITIES

PPC
- Manage day to day running of all Adwords campaigns (search, shopping and display)
- Work with line manager to agree on campaigns
- Working with Marketing to ensure timely delivery of ad copy in line with marketing calendar
- Working with E-commerce Manager to ensure shopping feed is fully optimised
- Implementing a pro-active 'test and learn' approach across all PPC campaigns whether that be ad copy, bids, landing pages etc.
- Managing display remarketing agency

SEO
- Leveraging keyword insight from Adwords to instruct the website's on-site keyword strategy from an SEO perspective
- Using Google Search Console to track the website's search performance and leverage the data to make improvements
- Working with the E-commerce Manager to continually try to make the website as SEO-friendly as it can be.

PAID SOCIAL
- Manage day to day running of acquisition Facebook/Instagram advertising
- Working with line manager to agree structure of campaigns within Facebook Ads Manager
- Working with Marketing to ensure the right creative is delivered on time and in line with marketing calendar

AFFILIATES
- Ensure all affiliate marketing campaigns are opitmised

This is an urgent hire, with interviews happening this week. Please apply via the link or email your CV to ella@eliteassociates.co.uk

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